We are a New Zealand owned and operated family business.

The name USO means “Brother” in Samoan. It is a commonly used word instead of bro throughout the Pacific.

USO is also the short version of Usoalii who is one of the founders and the designer/stylist behind the brand.

The business was created to fill a gap in the market for good quality accessories that were sometimes hard to find..

All of our products have been designed and selected with all ages in mind.

Whether it’s going to work, races or just a drink after hours – a brother wants to look good.

Overseas shipping available upon request